Branding System
Capabilities:
Brand Identity
Logo Development
Print ready designs
Brief:
For 150 years, First Baptist has stood at the corner of Hwy 12 and Hwy 290, home to a congregation that grows slowly, gives quietly, and builds for the generations after them. When the church launched a capital campaign for a new addition, the challenge was to create something new that still felt entirely like them. The concept grew from the property's own oak trees, preserved and built around rather than cleared: root of family, root of spirit, root of nature.
Solution:
That became the campaign — Rooted — with a handwritten wordmark whose linework grows down from the R like roots taking hold.
Earthy palette. Warm, humble type. Wood, leather, oak. Built to extend across a donor guidebook, timeline, landing page, and event materials, all telling one rooted story.
