Growing up in West Texas cultivated a strong admiration of forgotten places and old stories, prompting me to channel these values into my passion for tactile arts and ceramics. Caprock Clay Collective, a community ceramics studio, exists as an homage to this background- a way to serve the current people of Lubbock, TX while honoring the ways of life, landscape, and sheer grit that shaped the panhandle communities.
The branding process for Caprock Clay Collective (CCC) requires a tactile approach to ensure the work can live both on a screen and as an object you want to keep, even beyond the life span of CCC. A visual system intended to serve this specific community in the long term is built upon a strong foundation of historical visual styles, while also accounting for ways those methods may be limited. One of the main qualities that shaped the visual direction for Caprock Clay Collective was the strong tie geographical & agricultural landscapes have to Lubbock. Each aspect of the studio’s identity is informed by the sturdy reliability of the region’s flat plains, careful canyons, and gritty cotton fields.
